Transformation Group

Testimonials

Testimonials

President & CEO Shonali Burke Consulting, Inc. "There are two names and 12 letters that define business' understanding and adoption of emerging and yet-to-be-mainstream technologies. They are "Scoble" and "Israel" (count the letters). If this is the ONLY class you take on how to meaningfully incorporate AR/VR into your business, it will be enough."

President & CEO
Shonali Burke Consulting, Inc.

"There are two names and 12 letters that define business' understanding and adoption of emerging and yet-to-be-mainstream technologies. They are "Scoble" and "Israel" (count the letters). If this is the ONLY class you take on how to meaningfully incorporate AR/VR into your business, it will be enough."

Brian Solis Principal Analyst and Futurist at Altimeter (the digital analyst group at Prophet) "Robert Scoble and Shel Israel are long-time friends and professional colleagues. I admire their ability to stay ahead of key trends to help businesses adapt. Whether it’s AR/VR or whatever’s next, Scoble and Israel are experts who can transform trends into actionable stories and insights that carry business impact. More so, they’re great teachers and help executives become next-generation thinkers and leaders."

Brian Solis
Principal Analyst and Futurist at Altimeter (
the digital analyst group at Prophet)

"Robert Scoble and Shel Israel are long-time friends and professional colleagues. I admire their ability to stay ahead of key trends to help businesses adapt.

Whether it’s AR/VR or whatever’s next, Scoble and Israel are experts who can transform trends into actionable stories and insights that carry business impact. More so, they’re great teachers and help executives become next-generation thinkers and leaders."

Irena Cronin President & CEO, Spout Reality "I cannot think of anyone more capable of teaching executives about Augmented Reality than Robert Scoble and Shel Israel of the Transformation Group. Their depth of understanding of both strategy and technology comes from years of experience of meeting with companies and discerning business and tech cycles. In order to even know where to begin, the right questions have to be asked. Robert and Shel know what those questions are and they can teach you the answers."

Irena Cronin
President & CEO, Spout Reality

"I cannot think of anyone more capable of teaching executives about Augmented Reality than Robert Scoble and Shel Israel of the Transformation Group. Their depth of understanding of both strategy and technology comes from years of experience of meeting with companies and discerning business and tech cycles. In order to even know where to begin, the right questions have to be asked. Robert and Shel know what those questions are and they can teach you the answers."

 
Brett King International Bestselling Author of Augmented: Life in the Smart Lane "The launch of Apple’s new iPhone and ARKit, is just one of the first on many upcoming volleys in the battle for your mixed reality attention. Robert and Shel are amongst two of the most informed, connected and focused leaders in the space. If they’re giving of their time to train the future leaders in the space, we’re in good hands."

Brett King
International Bestselling Author of
Augmented: Life in the Smart Lane

"The launch of Apple’s new iPhone and ARKit, is just one of the first on many upcoming volleys in the battle for your mixed reality attention. Robert and Shel are amongst two of the most informed, connected and focused leaders in the space. If they’re giving of their time to train the future leaders in the space, we’re in good hands."

Josh Bernoff Author, "Groundswell" and "Writing Without Bullshit" "As the editor of Scoble and Israel's book 'The Fourth Transformation,' I saw firsthand the deep expertise they bring to the study of Augmented Reality. Their knowledge is broad and deep. If you're learning from Scoble and Israel, you're in good hands."

Josh Bernoff
Author, "Groundswell" and "Writing Without Bullshit"

"As the editor of Scoble and Israel's book 'The Fourth Transformation,' I saw firsthand the deep expertise they bring to the study of Augmented Reality. Their knowledge is broad and deep. If you're learning from Scoble and Israel, you're in good hands."

Michael Krigsman Industry Analyst, CXOTalk "Augmented reality will have a profound impact on the enterprise; from field service to manufacturing automation, AR is absolutely coming. However, the lack of realistic and practical knowledge remains an issue for both enterprise buyers and software vendors. For buyers, seeing through vendor hype is critical to making wise investments. Software and hardware vendors must learn what buyers need and therefore how to develop and position their products. When it comes to practical AR, Robert Scoble and Shel Israel are the knowledge leaders and absolutely qualified to be your trusted advisor. I have known them both for years and trust them, so you can too. When comes to the inside track on AR, you can feel confident in the Transformation Group."

Michael Krigsman
Industry Analyst, CXOTalk

"Augmented reality will have a profound impact on the enterprise; from field service to manufacturing automation, AR is absolutely coming. However, the lack of realistic and practical knowledge remains an issue for both enterprise buyers and software vendors. For buyers, seeing through vendor hype is critical to making wise investments. Software and hardware vendors must learn what buyers need and therefore how to develop and position their products.

When it comes to practical AR, Robert Scoble and Shel Israel are the knowledge leaders and absolutely qualified to be your trusted advisor. I have known them both for years and trust them, so you can too. When comes to the inside track on AR, you can feel confident in the Transformation Group."

 
Jordan Fuhr VP, Strategic Communications and Marketing, USGIF “Robert and Shel are knowledgable and entertaining speakers. We invited them to keynote our annual symposium, which was a risk given our niche audience. However, our attendees loved their forward thinking, and requested we have them back to our stage at a future symposium—which we did. Robert and Shel have spent a lot of hours thinking about Augmented Reality, and their insights are critical to consider for those who wish to be successful in the marketplace." 

Jordan Fuhr
VP, Strategic Communications and Marketing, USGIF

“Robert and Shel are knowledgable and entertaining speakers. We invited them to keynote our annual symposium, which was a risk given our niche audience. However, our attendees loved their forward thinking, and requested we have them back to our stage at a future symposium—which we did. Robert and Shel have spent a lot of hours thinking about Augmented Reality, and their insights are critical to consider for those who wish to be successful in the marketplace." 

 
Kristi Hansen Onkka Founder, healthiAR.com "Through their books, speaking engagements, and livestream Facebook posts, Robert Scoble and Shel Israel have been leading the AR, VR and AI revolution conversation for years. With the launch of Apple’s ARKit and Google’s ARCore, it is more important than ever that business executives start leading those conversations within their own walls. With their first online course offering: AR & The Future of Work, Scoble and Israel dive deep into how AR will transform your business. More importantly, completing the course will give you the skills to champion a new way of thinking about customer engagement."

Kristi Hansen Onkka
Founder, healthiAR.com

"Through their books, speaking engagements, and livestream Facebook posts, Robert Scoble and Shel Israel have been leading the AR, VR and AI revolution conversation for years. With the launch of Apple’s ARKit and Google’s ARCore, it is more important than ever that business executives start leading those conversations within their own walls. With their first online course offering: AR & The Future of Work, Scoble and Israel dive deep into how AR will transform your business. More importantly, completing the course will give you the skills to champion a new way of thinking about customer engagement."

 
Bryan Kramer TED Speaker CEO & Best Selling Author of Human-to-Human "It’s no secret that virtual and augmented reality is the next big multi-billion dollar platform. But if you ever wondered how to stay relevant in a digital world, now is your chance. Robert and Shel blow me away with their ability to entertain as they inform business thinkers on this new complex, but fundamental change now taking form. This new course will help anyone to realize where they fit and how to make sense as humans about a virtual future."

Bryan Kramer
TED Speaker
CEO & Best Selling Author of Human-to-Human

"It’s no secret that virtual and augmented reality is the next big multi-billion dollar platform. But if you ever wondered how to stay relevant in a digital world, now is your chance. Robert and Shel blow me away with their ability to entertain as they inform business thinkers on this new complex, but fundamental change now taking form. This new course will help anyone to realize where they fit and how to make sense as humans about a virtual future."

 
Mike Boland Chief Analyst, ARtillry SF Chapter Co-President, VRARA "There are plenty of folks in the AR and VR sectors who can talk strategy... but it's an echo chamber of jargon and name dropping that rarely has substance. The true skill is in translating the immersive computing revolution to new entrants; or non AR/VR companies that wish to vet its applicability to their world. When it comes to that rare skill -- a combination of knowledge, packaging and mileage -- nobody's more adept and battle tested than Israel and Scoble."

Mike Boland
Chief Analyst, ARtillry
SF Chapter Co-President, VRARA

"There are plenty of folks in the AR and VR sectors who can talk strategy... but it's an echo chamber of jargon and name dropping that rarely has substance. The true skill is in translating the immersive computing revolution to new entrants; or non AR/VR companies that wish to vet its applicability to their world. When it comes to that rare skill -- a combination of knowledge, packaging and mileage -- nobody's more adept and battle tested than Israel and Scoble."