Announcing: AR & The Future of Work
AR has generated more hype than revenue for consumer-facing businesses and the enterprise over the past three years, but all that is about to change. IDC says immersive technologies will grow from $11 billion this year to $162 billion by the end of 2020.
But that's just tech money? What do AR and VR mean to your business? We could write a book answering that question. As a matter of fact we did. What is important here, is that the changes are about to happen very fast for consumer-facing businesses in particular and other businesses as well. Apple and Google have announced major launches that will put AR in a half-billion iPhones by the end of 2017, and when you add Android, TechCrunch estimates there will be a total of two billion AR-capable handsets by the end of 2018.
Until recently, most businesses took a wait and see attitude toward AR. But with numbers like these, it is evident, it is time to learn-and-do. That brings us to AR & The Future of Work, a 90-minute live, online class for executives wanting to understand the why and how of getting started.
Why Learn from Us?
We are Robert Scoble and Shel Israel. We have been researching, speaking and writing on AR and the future of business since 2011. We wrote The Fourth Transformation: How Augmented Reality and Artificial Intelligence Will Change Everything. We have keynoted on AR hundreds of times in more than 30 countries. We have interviewed, reported on and analyzed hundreds of technologies in as many companies. We are often named among the most knowledgeable business journalists on AR.
Teaching online may be new to us, but the topic is one we have been writing and speaking about for years, longer than any other tech-business journalists.
Here are a few testimonials from people who have hired us or just seen us speak.
The video on your left is a sample of a recent presentation. In our class, we will drill deeper into studies of companies like Sephora, Walmart, and Mercedes so that you will walk away with actionable information from recent cases.
This new class is designed to equip our students with actionable information that will help them serve as company experts, who will educate coworkers on AR and start pilot programs safely and quickly. As it becomes clearer to more and more people that AR is driving a fundamental transformation more significant than the iPhone did a decade ago, our students will increase in value to organizations. They will learn how AR is driving change in product showcasing, design, marketing, communications, productivity, logistics, surgery, entertainment, pro sports and training in multiple business categories that include retail, real estate, surgery, sales, architecture, construction, energy exploration, automotive, entertainment and more.
Along with AR that is actionable now, we will also explore the big picture, explaining how, over the next five years, AR will take people from the smartphones that are the center of their AR lives today, into the AR headsets that will eventually replace them.
Students who take this course will be:
- Positioned to serve as the company AR experts
- Qualified to teach AR to co-workers, bosses, and partners
- Armed with applicable AR use cases
- Ready to create memorable customer experiences
- Have ideas for starting low-risk pilot programs
- Able to decide when to implement AR or VR solutions
- Confident using AR to attain, retain and train bright new employees
- Prepared to represent employers to the AR community
- Ready to build a framework of AR technology options
- Able to review a video version of the class
10:00 to 12:15 am Pacific Time, Monday, Oct 2.
- Until Sept. 17, 12 pm PT $97 (Earlybird)
- Sept. 17 to 24 $147
- Sept. 24 to Oct. 2 $247 (Last Call)
All students will be allowed to obtain free a Kindle readable version of The Fourth Transformation, written by the authors. We recommend you read the book in advance of the class, to have a better learning foundation.
Transformation Group presents, AR and the Future of Work, a 2-hour and 15-minute overview for executives in all categories and sizes of business. Scheduled for 10 am Pacific time Oct. 2.