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The TG Blog

Wait! There's Hope for Apple AR Afterall

Like just about every AR enthusiast on Earth, I have delivered ample criticism of this week's Apple news conference that dedicated more time to animated emoticons than to AR, making no mention at all to the ARKit developer's software that has ignited worldwide excitement since June, only to see the fire doused out by the company who lit it up in the first place.

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Shel IsraelComment
ARBW #7: STRIVR Started Training Quarterbacks: Now It Trains 140,000 Walmart Employees

Back when Robert Scoble and I were writing The Fourth Transformation, we heard about an VR software startup being used at Stanford University to reduce the physical impact on its quarterbacks during team practices.  Instead of exposing them to fierce linebackers during practice scrimmages, the quarterback could actually stay home, don a headset, and immerse himself in a real game previously played at Stanford Stadium. After our book came out, we enjoyed hearing about STRIVR just about every time we talked to a sports team about new technology.  

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Shel IsraelComment
ARBW #6: A Half-Billion AR iPhones--THEN Apple Headsets

Much has been said about the imminent introduction of the new Apple iPhone and iOS 11 operating system, particularly by Robert Scoble and me. I have called it the trigger point into the transformational era for AR and VR. Currently, we are in the pre-trigger moments where most brands and professionals care little about immersive technologies, but after the launch in the next two or three months, they will abruptly feel pressures from customers, employees and competitors to adopt and deploy new strategies.

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Shel IsraelComment
AR Business World # 4: AR Transforms the Spreadsheet

In 1979, Dan Bricklin and Bob Frankston invented the first electronic spreadsheet, the first killer app. In the next 37 years, not a whole lot else really happened to it. Sure the graphics got better, and the power of hardware enabled the sheer size of a spread sheet to go for thousands of columns and rows and number crunching is a bit faster . But the truth today--as it was in 1979--is that a spreadsheet is just a spreadsheet.

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Shel IsraelComment
AR Business World #3: Apple AR on Fire

NOTE: This is my third newsletter on the business of Augmented and Virtual Reality. It focuses on news that is relevant to business thinkers in retail, real estate, marketing, education and training, healthcare, enterprise and other business categories outside of gaming. I plan to write 40 per year. To receive it by email, please enter your email in the subscription box below.

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Shel IsraelComment
Apple AR Will Trigger Our Transformation

It is just three short weeks since Apple announced ARKit, tools that allow developers to build AR apps for existing iPhones along with the new iPhone8 coming in the fall.  What does it mean for everyday people? What does it mean for brands and business thinkers,in  education and entertainment,  healthcare and brand marketing, logistics, employee training and everyday life? More selfishly, what does it mean to Robert Scoble, me and the transformation that we have predicted.

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Shel IsraelComment